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Keller Williams Realty Landmark — Bayside, New York
Realtor®, Licensed RE Broker, ABR, CIPS, CRS, E-PRO®
Internet Realtor®, GRI, RSPS and SRES


The Legaz Team sells a home every five days and has been averaging more than $32 million in sales annually. Whether their properties are small apartments or multimillion-dollar homes, every listing includes a floor plan and professional photography to ensure they "stand out in search portals" and win the "online beauty contest."

David and Nancy Legaz team up with four buyer specialists, an inside sales agent, an executive assistant and a social media and marketing director to comprise the Legaz Team. According to David, TourFactory is a "key" part of their marketing success. He explains, "not only does the professional photography help sell the home, it helps us win the listing in the first place. Especially in a market where there aren't many homes for sale, TourFactory helps us get more listings."

Give buyers a way to take "ownership"

Every Legaz Team listing includes a floor plan to give buyers "the information they need to take ownership" of the home they are viewing online. "We get outstanding value from floor plans. Room dimensions let buyers know they can move their personal belongings into a home and that these important items will fit," David explained.

The Legaz Team also shares the importance of floor plans with potential sellers during listing presentations. It's a feature that can move their team ahead of the competition, "Sellers are usually very excited about the floor plans. It's another way that we can stand out."

Setting the "stage" for success

Home staging is another marketing tool that helps this team win. Nancy Legaz is a REALTOR® and certified home stager, and she works closely with TourFactory photographers to ensure properties look their best. David appreciates that "TourFactory photographers will often go above and beyond to help get the perfect picture," and knows great photos mean homes "will sell more quickly."

With about 80% of the Legaz Team listings made up of New York City co-ops or condos, professional photography is also an important tool for illustrating "each development's unique set of amenities." With these community-based properties, David says it's especially important to show buyers all they'll get "in addition to their four walls."

Why TourFactory?

"We like the simplicity of TourFactory," said David, "and we use TourFactory professional photography on all our listings — no matter the price of the property. With TourFactory, every listing gets a professional appearance and this results in quicker sales for more money."