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AN INTERVIEW WITH KIM BAKER

Russ Lyon Sotheby's International Realty — Scottsdale, Arizona
Real Estate Trends America's Best Real Estate Agents
Top-Ranked Agent in Phoenix Metro Area

RELATIONSHIPS AND
REAL ESTATE

Kim Baker believes success in real estate "really all comes down to relationships, they're the most important thing." With a proven sales record in Arizona as a top-producing agent with Russ Lyon Sotheby's International Realty — and about 90% of her business coming from personal referrals — it's apparent Kim knows exactly what she's talking about.

Kim's emphasis on communication and relationships extends beyond her clients to include marketing partners, too. She says her local TourFactory provider, Diane Burnett, is "like family," and since 2006, she has partnered exclusively with Diane and her team of professional photographers to shoot all her listings, "I'm so spoiled by TourFactory photographers and the quality of their work. I've loved them forever."

You get what you pay for

Kim explains that "photography is the number one, most important component" involved with marketing listings online. She sets high expectations about the quality and consistency of her representation and brand, "TourFactory creates the kind of consistency and quality that a lot of brands can't do."

Kim notes that Diane's team is attentive to detail and displays an "accommodating" attitude in every aspect of their service, something that she appreciates and values. She also describes Diane as an "early adopter" of real estate technology, and knows her listings benefit from the fact that "TourFactory is always ahead of the competition."

"Years ago, I tried another company, and I wasn't happy. The quality wasn't the same. They didn't name the photos, they didn't sequence them, things like that. I just appreciate how TourFactory makes things very, very easy. I've been around long enough to know that you get what you pay for."

Quality enhances relationships

"I've worked really hard in real estate and I've received some recognition, but what my clients think about me is much more important than any awards I've received," Kim explains. "TourFactory is always thinking about ways to put quality into the marketing of the home and my clients appreciate that."

"TourFactory also looks for ways to enhance the experience for the agent, and I appreciate that, too. I like to keep my life balanced, and TourFactory just does a lot of things for me to help accomplish that."