AN INTERVIEW WITH JULIE FOLDEN
Coastal Properties Group Int'l, LLC — Florida
Top 50, 2015 Pinellas Realtor Association
Exclusive Affiliate of Christie's International
When it comes to helping buyers fall in love with future homes, Julie Folden knows it's the first glance that matters most.
"The first impression is the lasting impression," she explains, "and it has to impress the viewer then or it doesn't matter." Julie is a top-producing agent with 30 years' experience, and she uses professional photography for all of her properties "whether they list for $80,000 or $8 million."
The impact of aerial and twilight photography
Buyers and sellers alike love beautiful photographs and "having high-quality photography helps my sellers get what they want." As Julie works to sell luxury properties along the Florida coast, she accesses a variety of professional photography services to fully capture the beauty of each property.
"I've used aerial photography for many of my listings lately because it makes such a big impact," she said. Julie also uses twilight photography for some properties, and shares how home sellers love these photographs, "Sellers love the twilight shots," she explained, "but honestly, who doesn't?"
Julie also gives a big "kudos" to Cary John, her TourFactory Authorized Provider, for the excellent photography and exceptional customer service he provides, "Cary is always professional and always patient, even when our sellers may think they know more than we do about photography."
She values having a team member who is as committed to outstanding service as she is, "I can count on him to help keep everybody happy."
Professional and effective marketing tools
In addition to professional photography services, Julie also utilizes many of the user-friendly tools and features included with her TourFactory subscription. The Weekly Seller's Report helps her communicate tour views to sellers in a tangible way, and the Listing Presentation Booklet includes a helpful photo shoot checklist she frequently shares with homeowners.
TourFactory offers Julie a foundation for creating stunning online presentations that invite buyers to fall in love at a glance, "It's a system that's easy to work with and helps me do my job more professionally and with a level of ease that I appreciate."