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AN INTERVIEW WITH TOM RICKEY

Broker, RE/MAX Professionals — Tacoma, Washington
CDPE, SRES
Featured on HGTV's House Hunters

KNOW YOUR AUDIENCE

Even home sellers who aren't tech-savvy appreciate the multitude of benefits that TourFactory's Internet syndication and marketing technology offer them.

Tacoma agent Tom Rickey provides real estate services to customers of all ages, but took time to achieve certification as a Senior Real Estate Specialist after identifying a need in his market. Most of the senior clients he represents are "accomplished and educated people with substantial financial resources," however some of them have less experience and interest in the Internet. Tom has learned that even with limited Internet exposure, his customers know that "most sales come from having a great online presentation."

The power of relationships

Tom has a strong technology background himself, but became interested in offering enhanced services to the senior segment of his market because "so much of what we're being told to do is online, but a lot of the people I was dealing with weren't there yet."

With this in mind, Tom decided to learn more about working with people in this age group so he could represent their marketing needs just as effectively as his other clients, "I wanted to improve my skills in understanding how seniors want to be approached. It's a different value set, and the relationship is very sincere."

Serving seniors with excellence has been personally and professionally rewarding for Tom. His satisfied senior clients often refer their children or grandchildren to Tom, "About 90% of my business comes from referrals. Seniors aren't shy about providing referrals."

A team of professionals

Tom's partnership with TourFactory helps him build great rapport with every client through effective online syndication, beautiful photos and great customer service.

Tom works closely with professional providers Stacy Morse and Kathleen Shierk and compliments their "excellent customer service and professionalism." He also values their strong work ethic and collaborative approach, "I always feel like I'm the most important person Stacy and Kathleen work with. They give me their full attention and they have great ideas."

For Tom, partnering with TourFactory ensures exceptional quality for every customer, "I treat every listing as valuable. Every client gets first-class treatment, the TourFactory million-dollar service that includes everything they need. My clients appreciate this level of service."

Tom's big-screen adventure on HGTV's House Hunters

Tom took his real estate skills to the big screen on HGTV's House Hunters as he guided his daughter through purchasing a home in a trendy neighborhood in a hot Seattle market. Fierce competition helped him think outside the box, and Tom describes the experiences as both challenging and enjoyable.