AN INTERVIEW WITH ROBIN HARRIS
The Robin Harris Team at Keller Williams — Edmond, Oklahoma
ABR, CLHMS, CRS AND GRI
Former President and Realtor of the Year, Edmond Board of Realtors
Real estate trends have changed and evolved during Robin Harris' 30-year real estate career. He previously used software to create tours, and has worked with other tour companies, but Robin now utilizes a TourFactory unlimited monthly subscription and professional photography to market all his listings.
Why? Harris says it's because "TourFactory offers a much higher-quality tour and presentation than the competition. Plus, the pricing is competitive, and TourFactory professional photographers take photos that are 100 times better than the photos I could take myself."
Save time and stand out
Robin loves the ability to streamline and brand all of his marketing materials with help from his TourFactory marketing "arsenal." He saves time by being able to "go to one website to create my flyers, get my tour, post the listing to Craigslist, share it on social media and more."
"We love the flyers," Robin said, "there's a lot of flexibility to choose flyers and customize, and we like the ability to create them using the professional photos of the house."
The Weekly Seller's Report is another great tool, and a way Robin shares tour traffic and photo views with sellers. This report helps him stand out during listing presentations, too. "In today's market, we really have to work hard to try to stand out," he explained, "TourFactory helps me do that."
Committed to providing great customer service for his own customers, Robin also appreciates that TourFactory offers that to him, "The TourFactory photographers refer each other if they aren't available and the response time is excellent. The customer service is just very professional."
It all starts with great photos
Back when Robin's career began, the Internet barely existed. Today, Harris points out that more than half of buyers are viewing tours on mobile devices and "people expect to see a lot of great pictures."
He works hard to provide buyers with what they want and it seems to be paying off, "When our listings hit the Internet with great photos, sometimes we have people calling within 30 minutes."