AN INTERVIEW WITH NANCY MUTCHMORE
Vice President, Sales Branch Manager — Indianapolis, Indiana
#1 Realtor in Indiana, Berkshire Hathaway HomeServices Indiana Realty
#3 Realtor in Indianapolis, Indianapolis Business Journal
Multimillion Dollar Producer
Most people who love what they do end up being pretty good at it. Top-producing Indiana realtor Nancy Mutchmore is no exception, "I love the relationships and people I work with, and I get a lot of personal satisfaction out of helping people through an important life transition, or being part of the journey to find a home they love."
"The home is where so much of a person's life is going to be," she explains, "It's not just a house, it's where memories are going to be made." By taking an individualized marketing approach with every listing, Nancy creates tours that communicate what is unique and special about each property, "Before you can you can sell a house, you have to love it and love what it offers."
Photography by design
Nancy also knows it is essential to "understand who your buyer is going to be." Once she has identified the target consumer, she partners with TourFactory provider and photographer Darrell Heatherly to bring the home's story to life in a way that will resonate with the intended audience.
"I consider TourFactory to be part of my real estate team," Nancy says, "and when I'm working with Darrell, I know we are both focused on doing the best for my client. It's a team approach. We look at the photos together during the shoot to see if we're getting the images we need."
"Photos are critical and you have to have the right photos," Nancy explains. "It isn't about quantity, it's about capturing images that will draw the consumer in."
Offering another "layer" of service
As part of Nancy's commitment to "guide and serve" her clients with excellence, she also values the information included in the Weekly Seller's Report. Her sellers gain access to data about tour views and enjoy receiving the weekly updates, "It's another nice layer for the seller, and a way for us both to understand what kind of views we're getting."
If a listing doesn't sell right away, Nancy evaluates information included in the report, along with several other key sources of information, to begin a conversation about the best way to continue marketing the property. For Nancy, the seller's reports are "just one more piece of the pie" when it comes to making decisions about targeted, online marketing.
With TourFactory, Nancy receives the same kind of professional excellence and commitment to service that she provides to her own clients, "It's great to build a strong professional relationship over time."