AN INTERVIEW WITH GEORGE PILANT
Managing Broker for RE/MAX — Tacoma, Washington
Washington State Real Estate Commissioner, 2005-present
Best in Client Satisfaction, Seattle Magazine, 2008-2015
Realtor of the Year, Washington Association of Mortgage Professionals - 2011
With more than 25 years' real estate experience, George Pilant knows how important it is for his listings to look great online. "In addition to a fantastic virtual tour, TourFactory photographers give me great photos that highlight my listings on any platform and help me sell my listings faster. I don't know what websites a buyer will be using to search for homes, so I need listings to look great everywhere on the web! TourFactory does this for me."
In 2002, George began partnering with TourFactory because he "wanted a national platform, something that was well-syndicated and easy to use." Once he began using TourFactory, he says, "I never even considered switching. By providing a great platform and beautiful photos, TourFactory has helped me sell homes faster and for more money than my competitors."
Serving sellers with quality marketing
George trusts TourFactory professional photographers Stacy Morse and Kathleen Shierk to provide the high-quality images that will ensure every listing looks beautiful, "They have a great eye for detail, and they pay attention to the things that will make a difference in photos."
Professional photography helps George serve his sellers to the "best of his ability" because high-quality listings "attract potential buyers across all platforms and look good wherever they are viewed." The time he saves by hiring a professional also allows him to build stronger relationships with clients, and he appreciates that "the quality and the presentation is so much better" than what he could do himself.
Benefits of an online listings portfolio
"Fast turnaround times and the ability to put listing photos out on all platforms" further supports George's brand, and these marketing benefits make his job easier. In addition, he keeps an online inventory of past tours dating back to 2002, and "it's a huge benefit."
He uses a TourFactory link to show off homes he's sold, and it's a simple sales tool that can impress prospective sellers through clearly illustrating how George will market their homes. The "SOLD" links convey success, offering George a way to use previous listings to leverage new business.
"If it works, we stay with it."
George strives to move his listings ahead of the competition, and TourFactory ensures they'll look beautiful and be syndicated to key places where buyers search, "It's so important to know your property looks great and can be found everywhere."
"My 14-year history with TourFactory has shown me that the quality of the photos and the speed that I get them is the way to go," he explains, "And in this business, if it works, we stay with it."