AN INTERVIEW WITH ALAN KURLANDER
Coldwell Banker Residential Mortgage — Manalapan, New Jersey
Wall Street Journal, Top 250 Agent (2015 Sales Volume)
Top 1% Coldwell Banker Agents, Worldwide
According to top-producer Alan Kurlander, the formula for real estate success is a simple one, "If you do quality marketing with a quality work ethic, you're going to succeed."
How does Kurlander guarantee exceptional marketing for all of his listings? He has a strict standard, "I won't put my name on a listing unless it's with TourFactory."
"You have to provide the best product. You're not just branding a home, you're branding yourself," says Kurlander.
His successful sales record suggests he knows what he's talking about. Kurlander produced in the top 1% of agents for Coldwell Banker worldwide, and ranked 224th nationally among agents in the 2015 Wall Street Journal "Thousand" report. And his listings always feature TourFactory professional photography, "It's Real Estate 101. We're realtors, not photographers."
What's most important?
"Pictures are the most important thing," says Kurlander. Not only do great pictures mean more showings, they also promote great relationships with sellers, "The majority of the time, when my sellers see the professional photos of their homes, they say, 'Is that really my house? I didn't know it was so beautiful.' Then they joke with me about not wanting to sell it."
Kurlander gets a great return on his TourFactory investment and he isn't shy about saying he's "TourFactory's biggest fan." His professional excellences further illustrates TourFactory value, "The amount of houses we sell year in and year out confirms that we get our sellers more money because we use TourFactory."